Paul Nisbet, PhD, President and Founder
Dr. Nisbet has over 15 years’ experience in the health care market research industry. Prior to founding One Research, he was with Double Helix and Harris Interactive where as a senior team leader he was responsible for all aspects of business development and project execution; designing effective research, analyzing and interpreting data, and providing strategic direction for the implementation of results.
Paul oversees global and domestic strategic research for pharmaceutical and medical device companies. He has broad experience conducting qualitative and quantitative research internationally and across health care populations, with particular expertise in product development, segmentation, brand equity, and awareness, trial and usage (adoption) studies, as well as patient reported outcomes (PRO) and health economics (HEOR) research. Paul has received multiple awards for customer satisfaction. Much of his recent work has been in neuroscience, cardiovascular disease, diabetes, wound care, and conditions specific to men’s health.
After earning his doctorate in sociology at University of South Carolina, Paul was subsequently awarded a National Research Service Award fellowship which he conducted in geriatrics and neuropsychiatry at University of Rochester School of Medicine in New York.
Dr. Nisbet is a member of ISPOR, has taught research methods at the university level, presented research findings at international conferences and examples of his work have been published in American Journal of Psychiatry, Journal of Nervous and Mental Disease, Journal of Medical Ethics, and other peer-reviewed medical journals.
|
Read about Paul's publications here
|
Steven Struhl, PhD, Advanced Analytics
Dr. Struhl has more than 25 years’ experience in consulting and research, specializing in providing useful solutions based on the mathematical modeling of decision-making and behavior. His work addresses both predicting buying decisions and understanding consumer groups and their motivations.
Steven’s experience includes serving 15 years as Senior Vice President, Senior Methodologist at Total Research (later Harris Interactive), where he focused on strategy and analytics for pricing, product and service optimization, decision making and customer loyalty. He also served as head of analytics for the life sciences/pharmaceutical group there for many years. Earlier experience includes working as Director of Market Research at SPSS, Inc., where he guided development of new statistical software, and senior positions in financial services and communications.
When study needs warrant, Steven is a lead statistical consultant to One Research and supports analytic design and execution.
|
|
Ami Nienus, Qualitative Research
Ami is an experienced market research consultant with over nine years of healthcare moderating experience. She is well versed in traditional qualitative research, both face-to-face and telephone, as well as in online methodologies. In addition, Ami has experience with quantitative market research techniques. Her quantitative experience has added to her ability to make strategic recommendations based on her qualitative findings.
Ami graduated with a BA in Psychology from the University of Illinois Urbana, an MS in Psychology from Illinois State University, and an MBA from the Simon Graduate School of Business Administration at the University of Rochester. Prior to obtaining her MBA, Ami worked as a counselor and as a therapist. She also conducted social research. After receiving her MBA, Ami worked for major market research firms, such as Harris Interactive and Synovate and is founder of Strategic Market Research Group, a qualitative market research firm. www.smrginc.com
|
|
